Shah Rukh Khan and Deepika Padukone starrer Happy New Year is set to release in November. But the HNY team has decided to start with the promotions from September itself. The tour that has been named ‘Slam!’ will start from September 19 in Houston and will continue to New Jersey, Toronto, Chicago, Vancouver and San Jose.
The SLAM tour is seen as a marketing masterstroke by Shahrukh. On one hand, the film Happy New Year will get publicity worldwide; on the other, the entire team will make good money doing that.
SRK tweeted a picture of the HNY that will be touring for promotions, “SEDUCE u…LOVE u…AMAZE u…go MAD with u! SLAM The Tour from the Happy New Year Team.
“We promise you an evening of love, laughter and entertainment. So mark your calendar and be there at SLAM! THE TOUR,” he added.