Rapper star and Bollywood singer Yo Yo Honey Singh has signed up by Fashion and lifestyle company ‘American Swan’, as its brand ambassador. The brand launched in January 2013, known for smart casual wear for the youth.
With respect to the company’s relationship Honey Singh said that he is excited to be partner with ‘American Swan’ and able to connect with the youth and inspire them to chase their dreams and script their destinies. It is a great year for him and he is looking forward to create a music video for the brand. The brand positioning resonates with his quintessential approach to his life, music & work. The video will see by his style in looks that his fans haven’t seen before.”
The brand is known for promoting young talent since long by roping with various young celebrities in the past like Unmukt Chand, Shruti Hasan and Lauren Gottlieb.